Form 10-Q · Quarterly report
The Coca-Cola Company 10-Q, filed Oct 28, 2026
- Filed
- CIK
- 0000021344
- Accession no.
- 0001628280-26-067844
Summary
The Coca-Cola Company recorded a $960 million impairment charge on its BodyArmor sports performance and hydration trademark after revised projections lowered the brand's expected future performance, leaving a remaining carrying value of $2.44 billion. Coca-Cola also refranchised bottling operations in certain territories in India in May 2025 and sold finished product operations in Nigeria in October 2025.
Key points
- The Coca-Cola Company recorded a $960 million impairment charge on its BodyArmor sports performance and hydration trademark, driven by revised projections of future operating results, a slowing projected long-term category growth rate, an intensifying competitive environment, and more focused innovation and international rollout plans.
- The remaining carrying value of the BodyArmor trademark is $2.44 billion, and as of October 2, 2026, its fair value approximates its carrying value.
- Coca-Cola said additional impairment is likely if near-term operating results do not achieve revised financial projections or if macroeconomic conditions increase the discount rate without offsetting operating gains.
- In May 2025, Coca-Cola refranchised bottling operations in certain territories in India, and in October 2025 it sold finished product operations in Nigeria.
Written by an AI model from the filing text. It can be incomplete or wrong; the filing on SEC.gov is the record.
From the filing
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations When used in this report, the terms “The Coca-Cola Company,” “Company,” “we,” “us” and “our” mean The Coca-Cola Company and all entities included in our consolidated financial statements. CRITICAL ACCOUNTING POLICIES AND ESTIMATES Recoverability of Equity Method Investments and Indefinite-Lived Intangible Assets Our Company faces many uncertainties and risks related to various economic, political and regulatory environments in the countries and territories in which we operate, particularly in developing and emerging markets. Refer to the headings “Item 1A. …
An excerpt of the text as filed with the SEC, cut for length.
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