Form 8-K · Current report
Monster Beverage 8-K, filed Sep 25, 2026
- Filed
- CIK
- 0000865752
- Accession no.
- 0001104659-26-110965
Summary
Rob Gehring, CEO Americas of Monster Energy Company, notified Monster Beverage's board and management on September 21, 2026 that he will resign effective November 30, 2026 to return to The Coca-Cola Company as president of its North America operating unit. Emelie C. Tirre, MEC's Chief Strategy Officer, will take over the Americas and the Caribbean on an interim basis from December 1, 2026.
Key points
- Rob Gehring, CEO Americas of Monster Energy Company, will resign effective November 30, 2026, and will remain in his role through that date.
- Gehring is returning to The Coca-Cola Company as president of its North America operating unit.
- Emelie C. Tirre, MEC's Chief Strategy Officer, will assume responsibility for the Americas and the Caribbean on an interim basis effective December 1, 2026.
- Tirre previously served as Chief Commercial Officer of the Americas, the Caribbean and Oceania through February 24, 2026, overseeing sales, development and expansion in the United States, Canada, Latin America, Oceania and the Caribbean.
Written by an AI model from the filing text. It can be incomplete or wrong; the filing on SEC.gov is the record.
Items reported
- 5.02Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers
From the filing
Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. On September 21, 2026, Rob Gehring, currently the Chief Executive Officer, Americas (“CEO Americas”) of Monster Energy Company (“MEC”), provided notice to the Board of Directors (the “Board”) and management of Monster Beverage Corporation (the “Company”) of his intention to resign as CEO Americas, effective as of November 30, 2026 (the “Effective Date”), to return to The Coca-Cola Company (“TCCC”). Mr. Gehring will join TCCC as president of its North America operating unit. Mr. …
An excerpt of the text as filed with the SEC, cut for length.
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